Aperitas was present at The Food & Drinking Expo in Birmingham on December 2, 2015. One of the main messages was, that running a sustainable and responsible business is a key issue in the British food and drinking industry.
Speakers from Universities, NGOs and the industry itself all agreed that visionary companies have become the driving force when it comes to innovating sustainability and CSR issues locally and globally.

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Photo credit: Shutterstock

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Photo credit: Shutterstock

Looking for innovative SMEs

Aperitas was present at The Food & Drinking Expo in Birmingham on December 2, 2015. One of the main messages was, that running a sustainable and responsible business is a key issue in the British food and drinking industry.

Speakers from Universities, NGOs and the industry itself all agreed that visionary companies have become the driving force when it comes to innovating sustainability and CSR issues locally and globally.

As an example, Duncan Williams from WWF encouraged leading companies to take the lead and push governments to create new ambitious regulations that can lift up the ambition of the industry as a whole.

Duncan Williams also shared tips on, how companies could strengthen their business case by putting sustainability at the heart of their business:

  1. Framing the changes required for greater sustainability – and long-term food security – as an opportunity for business success, rather than only as a way of reducing risks.
  2. Internalising the urgency of the challenges.
  3. Developing a longer-term route map with milestones that are commensurate with the scale of the environmental and social challenges facing society
  4. Building resilience in producer regions and developing closer long-term supplier relationships.
  5. Working to ensure, there is more effective, precompetitive collaboration.
  6. Demonstrating leadership and sharing best practices.
  7. Improving governance of resources, to improve resilience of supply and local communities.

Tips that have proven their value, if you look at how visionary companies such as Arla, Novo and Marks & Spencer have gained from integrating sustainability into their business model.

But sustainability is not only a big companies game. These big innovative first mover companies need innovative first mover suppliers to fulfil their strategies – given that a part of being a responsible company is to create a sustainable supply chain with sustainable suppliers.

If your company is an innovative SME, wanting to be a part of these new opportunities, then you might want to have a look at the Aperitas website – we are looking for VIP customers who will help us to improve our solution.

Contact person: CMO Kim Sandholdt (ks@aperitas.com).


 

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